The Dynamic Pricing feature automatically adjusts prices for your vacant tee times depending on multiple variables to ensure that they are priced efficiently.

Navigate to Dynamic Pricing > Configuration to enable it for your club.

Please contact the Support Team if you do not see Dynamic Pricing in the side bar.

Managing dynamic pricing templates

The dynamic pricing module relies on three variables to increase or decrease the prices for your vacant tee times:

• How many days in advance your customers are looking to book 
• The time of day 
• How occupied your tee sheet is  

Click on Create to start building your template.

You can set a name for your template, thereby segmenting the various templates by the time of year! (eg: Peak Season or Shoulder Season)

On the left-hand corner, you will see a "tree" icon to view the variables you can select to include in your template.

Proceed to assign player types that will impact the variables you build on the template.

Building your template

Days in advance: We recommend basing this on your online booking window. (eg: 0-7 and 8-14, should you allow online bookings up to 14 days out!)

Tee Times: We recommend basing this on how you break down your different times of the day. (eg: morning (06:00 am- 09:59 am), mid-day, (10:00 am- 02:59 pm) twilight(03:00 pm- 07:00 pm))

Occupancy: Since this is contingent on many external factors such as the geographic location of your facility, seasonality, course conditions, the economic climate in your location, etc, we recommend building this out based on your customer behavior patterns. (eg 0-30%, 31-60%, 61-100%)

Set your variation by either adding a negative sign (-) ahead of the number for a price drop or adding a positive number for an increase in price.

Once built out, you can set your variations in price based on the three variables.

Your dynamic pricing template is now ready!

Reporting

You can either completely enable or disable this module at your facility.

Once enabled, select a template to go live with the module!

Important note: With dynamic pricing on and the price (based on your template) drops, it will not show a discount from the original price but rather display the lower rate. For example, should the price drop from $50 to $36 based on occupancy and time of day, it will only display the price at $36 as opposed to $50 $36

Prior to setting up dynamic pricing at your facility, we recommend consulting your reports and studying the online booking patterns of your customers to make your dynamic pricing scheme data-driven.